Hasta La Creative!

Time magazine is covering the NBA’s playoffs campaign … literally, right down to the tagline, “There can only be one.” The newsweekly’s latest cover features a split-screen shot of Democratic presidential combatants Hillary Clinton and Barack Obama, fusing them into a delegate-devouring, single-headed political creature that, to my cynical eye at least, looks a lot like John McCain. Time’s previous cover, advertising a story about the environment, courted controversy by substituting a tree for the flag in the famous 1945 photo of U.S. Marines raising the Stars and Stripes in Iwo Jima. The tree also looked like McCain. And isn’t “There can be only one” more grammatically correct? That’s how the Scots say it, anyway.

—Posted by David Gianatasio