Mar
15
TIAA CREF Pulls Off Coup: Buys TV Ads With Precision
Posted in: Uncategorized
NEW YORK (AdAge.com) — Advertisers trying to wring the most return out of their investment want to align TV ads with specific programs, characters and storylines under the theory that ads more closely linked to the shows they support are better recalled by viewers. And the networks, feeling competitive heat during a time of recessionary ad budgets, are becoming more cooperative.
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