Feb
08
Throttleman posse beams shops co-ordinations to your bluetooth phone
Posted in: UncategorizedTORKE 2.0 in Lisboa – Portugal (doesn’t Lisboa sound so much cooler than plain old Lisbon?) did this little “Guerrilha” (again, way cooler than “guerrilla”) city stunt for their client Throttleman fashions shops.
In order to communicate Throttleman’s Autumn-Winter collection several people dressed with Throttleman’s clothes walked around the city of oporto with giant tags outside their clothes . Wherever this group would pass, people around them with which had bluetooth turned on would receive an alert SMS of what was happening around them and to invite them to the nearest Throttleman shop.
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