Apr 18

This Year’s Upfront Might Feel Like Business as Usual, but a Metrics Revolution Is Underway

Posted in: Uncategorized

Last year, the very foundation on which television advertising is bought and sold–Nielsen’s rating metrics–started to crumble. Following months of controversy and client outrage, the Media Rating Council pulled Nielsen’s national and local TV accreditation last September after the measurement company admitted it had undercounted TV viewership following its inability to maintain the integrity of…

Related posts:

  1. The Retail Industry Is Focusing on Customer Experience and Convenience to Win in Ecommerce For decades, the retail industry stood strong. Retailers emerged fairly...
  2. Machines Will Be Smarter Than Humans Within 30 Years, SingularityNet’s Founder Says Ben Goertzel gives us roughly five to 30 years before...
  3. Why Is Everything Giant Spoon Serves Up So Good? We’ve sung the praises of Giant Spoon before–most recently, when...
  4. This Ghanian American Went From Dancing in LA to Agency Talent Acquisition in Boston As a creative and as a Black woman in marketing,...
Tags: ,
No Responses to “This Year’s Upfront Might Feel Like Business as Usual, but a Metrics Revolution Is Underway”

Post a Comment