Jun 21

This Year, the Empty Buzzword Making Its Rounds at Cannes Is ‘Purpose’

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Nothing can induce industry navel-gazing quite like the Cannes Lions festival. Ad folks tend to use the biggest date in the industry calendar to pontificate on the relevance–or lack thereof–of brands, agencies and, indeed, the festival itself. The notion of purpose gained its momentum in the last few years by becoming one of the industry’s…

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