Hasta La Creative!

As one of the world's most loyal Roku owners, I have to say I'm a bit baffled by the streaming device's official holiday spokesman: Moxkat Grvida, fictional Ukrainian outdoorsman.

In a series of spots from Butler, Shine, Stern & Partners, the affable Grvida tells you why you should buy yourself a Roku for Christmas. Some of his arguments for the TV streaming media gadget are sound, like this: "People who watch movies on the smarty phones…this is how squirrel watches movie. Do not watch TV like squirrel. With Roku streaming machine, you put the movies on the big TV screen."

Other vignettes are a bit more obtuse, like when Grvida recalls wanting a hunting rifle for Christmas but ending up with cargo pants, which is why … you should buy a Roku?

The campaign is BSSP's first for Roku since winning the account. According to a press release from the brand, the ads are "tapping into the conversation on the art of 'self-gifting,' a trend that has gained popularity over the years. According to the National Retail Federation, more than 50 percent of holiday shoppers plan to spend an average of nearly $130 on 'self-gifts.'"

And since a Roku 3 is only $99, you'll still have enough left over to buy yourself those cargo pants, or maybe a TV stand for your squirrel.