Aug 02

This New ‘User-First’ Bike Helmet Made Its Debut at the Tour de France

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A cycling gear maker might not think about partnering with an ad agency to develop an aerodynamic helmet for the Tour de France. But Switzerland-based Scott Sports and advertising/design firm Huge Toronto managed to make one that’s functional without losing that certain je ne sais quoi in the design. The Scott Split Plus, worn by…

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