This Giant Billboard ‘Pees’ on People to Break Incontinence Taboos

People who walk by a new billboard in London from femtech brand Elvie might feel a little splash. The 20-foot poster “pees” on passers-by. The stunt aims to tackle taboos around urinary incontinence and shine a light on an issue that affects 84% of women in the U.K. Elvie launched the campaign two weeks after…

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