This Creative Pops the Hype Bubble to Make Brands Relatable

Starting an agency right before the onset of a pandemic triggered some soul-searching for Ravi Amaratunga Hitchcock. “It’s existential every day,” he said. “What is an agency and what does it do? What is a client? Everything seems to be in this shifting period.” Besides world events, Hitchcock’s ruminations spring from his unusual and winding…

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