This Company Wants to Be the U.K.’s Answer to Rent the Runway

Since Rent the Runway’s 2009 debut, clothing rental has become a major U.S. retail trend. Rent the Runway, for example, entered unicorn status after hitting a billion-dollar valuation in March and has since expanded beyond solely selling special-occasion wear to offering unlimited subscriptions for everyday basics. And challenger brands aren’t the only ones embracing the…

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