Nov
07
This Automaker Lets You Buy Its Latest Vehicle With YouTube Views
Posted in: UncategorizedYouTube views are a valued currency for many advertisers. And now, J. Walter Thompson Amsterdam is turning them into an actual currency–convincing automaker client Opel to accept views of viral videos involving its vehicles as payment for them. It works like this: Consumers are encouraged to create videos of Opel’s new “Online Edition” while loaning…
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