This Agency’s New Superpower Is Using Design to Get Kids to Eat More Vegetables

How do you get kids to eat their veggies? With superheroes, of course! Better yet, superheros that dispense sauce. Made of vegetables. Thus was born SuperSauce (spelled SuperSaus in Holland). Created by J. Walter Thompson Amsterdam for Dutch supermarket chain Plus, the core idea reminds us a lot of old-school Velveeta broccoli and cheese commercials–probably…

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