This Ad Guy Found the Most Literal Way to Think Outside the Box

Whit Hiler, creative director at Lexington, Ky., agency Cornett, has concocted all sorts of kooky concepts over the years, such as beardvertising, the (unsanctioned) “Kentucky kicks ass” tourism campaign, a marketing buzzword jar, commercials filmed by horses, and ads with glaring typos, to name a few. Now, he’s taken pages from his notebooks, in which…

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