Thinking Outside the Box: Web TVs Skirt Cable Giants

NEW YORK (AdAge.com) — Considering cutting your Cablevision subscription? It's not just the cable industry that would rather you didn't; it's also TV networks and studios that make bank off your monthly bill. But device-makers from Samsung to Boxee to Apple TV have no such concerns — and they're continuing to roll out products that bypass the cable box and draw content and services directly from the web, setting up what could be one of the entertainment industry's biggest business battles of the next few years.

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