Think Crypto Is Just for Geniuses? That’s B.S., Says Challenger Brand’s Debut Campaign

Cryptocurrency holds an air of mystique, but a new brand wants to disrupt the category by making crypto accessible to everyone. Cabital, a wealth-management company specializing in cryptocurrencies, has launched its first campaign with the message that anyone can understand and participate in crypto investing. An irreverent film, created by TBWASingapore, introduces the tagline, “Crypto….

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