These Recently Unearthed Designs from 1973 Show What McDonald’s Almost Looked Like

It’s hard to imagine McDonald’s without its signature yellow and red. The golden arches–in #FFC20F for you RGB nerds–have stood the test of time and are an iconic institution around the world. But what if the brand had a groovy ’70s vibe? It very well could have happened but for a sensible brand manager (likely…

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