Feb
07
These Challenger Brands Still Broke Through the Super Bowl
Posted in: UncategorizedSan Francisco, Calif.–Hint, the zero-calorie, zero-sweetener beverage brand and IEX, the U.S.-based stock exchange completed an advertising run last week. They both had ads around the Super Bowl, without spending the millions of dollars for a national TV campaign. Hint placed regional ads on Fox affiliates across the country in urban areas. IEX crowdsourced a…
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