May
20
These 3 DTC Brands Are Tapping Into Authenticity During the Pandemic
Posted in: UncategorizedFor Sierra Tishgart, co-founder of New York-based modern kitchenware company Great Jones, a “cardinal rule” of a DTC business in 2020 is that a brand’s value proposition can’t just be about pricing. “The value prop of a brand should–and can–be more creative in terms of what you’re offering. That is because there is more competition…
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