Jul
18
These 2 Startups Want to Change the Way We Think of Offline Attribution
Posted in: UncategorizedAd tech has transformed the way the industry has thought about how outdoor ads can be bought and sold, but it is still grappling with the issue of how to verify such executions can be used to achieve marketing KPIs such as brand uplift, etcetera. However, separate initiatives unveiled this week plan to solve this…
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