Aug
20
The World’s Biggest Brands Are Spending More in Programmatic
Posted in: UncategorizedSome of the world’s largest brands are spending more on programmatic advertising, just as the practice is set to become much harder. Members of the World Federation of Advertisers (WFA) are directing 41% of their digital media budgets to programmatic channels, up from 16% in 2016. Exact figures for how much of their budgets those…
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