The Web Is Flat: Why Time Spent Online Is Leveling Off


NEW YORK (AdAge.com) — Time spent with the internet, as it turns out, doesn't grow indefinitely, forever. While there are myriad reasons why people's time spent with internet media stayed flat over the past year, the trend has implications for media companies and marketers. Ad Age interviewed Forrester Analyst Jackie Rousseau-Anderson via e-mail to understand more about why we're seeing the stagnation and its implications for media.

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