Feb 22

The Wall Street Journal Touts First-Party Data as Key to Repeat Media Buys

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The Wall Street Journal welcomes its cookieless future, and advertisers have taken notice. The publisher, in a case study conducted in partnership with Google Ad Manager, found that advertisers whose campaigns used first-party data from The Journal were 37% more likely to run another campaign. Campaigns built using first-party data also perform better than company…

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