Nov
02
The View on International Advertising From a Chinese City Without Any
Posted in: Uncategorized
NANNING, China (AdAge.com) — Imagine going three days without seeing a McDonald's or a Starbucks. Welcome to Nanning, the capital of Guangxi province, the site of the 16th China International Advertising Festival and, ironically, nearly virgin territory for international advertisers. Nanning residents have little first-hand experience with the retailers and consumer brands that have saturated China's most sophisticated cities.
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