Hasta La Creative!

The One Show festival includes the Creative unConference, a two-day gathering of advertising professionals discussing and sharing things that are pertinent to our industry. It is as casual as it is rich in information. Some of the industry's sharpest minds gave their time to the rest of us. Some of them were still in school. That's the beauty of an unconference. Anyone can lead a session instead of the traditional lineup of topical experts anyone can name and scheduled one-hour session topics. I admit I was skeptical of the worth of such an approach. After all, shouldn't we be listening to our industry's biggest hotshots?