May
08
The Trade Desk Embraces New IAB Video Specs, Spurring Adoption and Anxiety
Posted in: UncategorizedIndependent demand-side platform The Trade Desk has implemented the new digital video protocol introduced by the IAB Tech Lab in March, an endorsement that could spark industrywide uptake and position the company as a catalyst of change within the ecosystem. But a lack of clarity surrounding key elements of the transition, such as when it…
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