Oct
19
The Story Behind the Lowe/Deutsch Merger
Posted in: UncategorizedNEW YORK (AdAge.com) — Interpublic Group last week said it planned to combine two U.S. ad-agency brands, Deutsch and Lowe. Only, rather than call it a merger, Interpublic is soft-pedaling it as "an alignment." And rather than admit that the long-mulled move was driven by an economic downturn that's pounded Interpublic and every business this side of Goldman Sachs, it's pitching the unit as "an innovative new model" with complementary offerings and cultures.
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