Aug
11
The Social-Media ROI Conundrum
Posted in: Uncategorized
It doesn't make sense to import wholly the funny metrics used by online services and technology platforms that have no interest in making a cash profit. This is why many CMOs are still secretly leery of the social phenomenon, as sometimes it can feel like a pyramid scheme or cult. Telling them that they "just have to do it" is scarily reminiscent of a pitch for a self-improvement seminar.
Post a Comment