The Samsung Sparkling Water Fridge: Sparkling water dispensers

Samsung fridges with built-in SodaStream sparkling water dispensers give consumers a carbonated option for drinks directly from the fridge door. So we bottled the water, and created DM package to mimic the fridge and shared with the media and key influencers.

Advertising Agency: Cheil Canada & North Strategic, Toronto, Canada
Creative Director: Jason Partridge
Art Director: Joe Borges
Copywriters: Jason Partridge, Scott Lew

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