Sep
25
The Road to Brandweek: Burger King’s Fernando Machado on Prioritizing Product Quality
Posted in: UncategorizedFew CMOs have the reputation of Burger King’s Fernando Machado. He’s been the recipient of over 100 Cannes Lions prizes and has led the creation of much-lauded campaigns like Whopper Detour for the fast food giant. But for Machado, the core of good marketing isn’t flashy campaigns that win big prizes; it’s a strong brand…
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