The Rise of Eco-Friendly Packaging in Cosmetics

A growing number of brands–from megabrand L’Or?al to soon-to-be hair care line KIND2–are bucking the cosmetics industry’s reliance on plastic. Thanks in part to pressure and demand from consumers, brands are turning their efforts to creating packaging that’s sustainable, refillable, plastic-free or “naked” (package-free). With #shelfies and detailed skin care and beauty routines prominent on…

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