May
10
The Right Way to Make Your Social-Media Mea Culpa
Posted in: UncategorizedNEW YORK (AdAge.com) — In the social-media era, brands are prone to screw-ups. The new channels present unprecedented public feedback and require them to drop the stodgy legal language for a more personal voice. But sometimes those mistakes wind up giving a human face to a brand, and a just-right apology not only gets it out of a sticky situation, but wins a few friends in the process.
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