The Real Reasons Why so Many Brands Have Broken Their DEI Promises

On June 6, 2024, a 35-year-old Tennessean named Robby Starbuck got wind of something that ticked him off. Tractor Supply, the retail chain where Starbuck bought feed for the cattle on his 12-acre ranch, had adopted multiple policies and initiatives aimed at fostering diversity, equity, and inclusion (DEI.) And so Starbuck, a former music video…

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