Apr
14
The Quest for More Radio Listeners
Posted in: Uncategorized
NEW YORK (AdAge.com) — What has radio done for you lately? That's a question radio programmers and ad sellers alike have been asking consumers and ad buyers in recent years, as radio's share of the overall media mix stabilizes while online and TV continue to expand. Now the original reach-medium is hoping to reclaim some of the relevance and pervasiveness of its pre-TV heyday by kick starting an industry-wide campaign called "Radio Heard Here." The campaign launches today at the National Association of Broadcasters Conference in Las Vegas.
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