Jul
21
The Print Guy Who’s Going 45% Digital
Posted in: Uncategorized
Here's something that I find rather fascinating in the summer of 2009: Magazines that actually continue to exist. I've been watching Complex, the music-inflected men's lifestyle magazine, with a certain fascination since its launch in 2002. Why does Complex still exist, even as the original urban-glossy brand Vibe has bit the dust, along with other music-focused titles, like Blender? For this latest installment of Dumenco's Media People, I spoke with Complex Media Publisher-CEO Rich Antoniello to find out the title's strategy.
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