The New Digital Model Might Look Something Like A Production Shop

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Tim Nolan has been on the interactive side of this business, since 1996. He was a founding partner of global nightlife community Clubplanet.com (all you ravers get your hands up!) and has since, worked at Digitas, Big Spaceship, Deep Focus, Firstborn, etc. Sheesh. Nolan is currently the Senior Content Director at Freedom & Partners.

Nolan and his current company are pushing a new modus operandi when comes to content that has interactive shops acting more like production companies (producing content) rather than quick fix artists.

You’ve been an evangelist for a new digital production agency model. Why? What’s wrong with the old one?

Get the answer to that question after the jump…

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