Jul 24

The New CEO of the World’s Biggest Ad-Buying Firm Explains Why Agencies Should Never Own Customer Data

Posted in: Uncategorized

Can an agency buying ads for some of the world’s biggest advertisers simultaneously own a firm that specializes in gathering consumer data to help target those clients’ ads via assorted platforms and publishers? It’s a question that has divided the global ad industry on a holding company-wide level. For IPG and Publicis, the answer is…

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