Jul
07
The Long, Strange Story of Big Boy, the Latest Mascot to Lose a Job
Posted in: UncategorizedAnother page of corporate history was written this week when Big Boy, the storied quick-service chain whose double-decker burger preceded the Big Mac, fired Big Boy–or, at least, put him on indefinite hiatus. The towering mascot will be replaced by a character named Dolly, a blond-haired bobbysoxer trotted out to help promote the brand’s hand-breaded…
Post a Comment