Jun 03

The King’s Worst Nightmare, Wondering if a Chicken Sandwich is Better Than the Whopper

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Early reviews have been stellar for Burger King’s new fried chicken sandwich, according to the fast food chain, but what if consumers like it better than the Whopper? Could that be The King’s worst nightmare? The brand and its longtime agency David Miami posed the question for the revamped product’s first ad push and came…

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