Oct
25
The Importance of Building a Data-Driven Organization
Posted in: UncategorizedToday’s brands have more access to data than ever before. While the benefits of customer data are clear, this abundance of information also comes with a unique set of challenges, including figuring out which data points derive the most impactful insights. At Adweek’s Digital Shift event, innovative marketing leaders from Hyundai, The Kellogg Company and…
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