The Hispanic Fact Pack


NEW YORK (AdAge.com) — As U.S. ad-spending growth virtually ground to a halt in early 2008, the $4 billion U.S. Hispanic market continued to post small but respectable gains. In 2007, Hispanic ad spending grew 4.2% while the general market was essentially flat at 0.2% growth, according to TNS Media Intelligence. A comprehensive look at how that's being spent can be found in Advertising Age's fifth-annual Hispanic Fact Pack.

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