Aug 31

‘The Hardest Commercial I Have Ever Edited.’ How Nike Created Its Split-Screen Masterpiece

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This story is unlocked to all users until 12 p.m. ET today. To unlock all of Adweek’s exclusive reporting, please consider an Adweek Pro Membership. The best advertising ideas are often simple in concept but fiendishly difficult in execution. On such a scale, this one might have surpassed them all. Nike’s “You Can’t Stop Us”…

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