Dec 10

The Happy Meal Ranks Among the Most Successful—and Copied—Ideas

Posted in: Uncategorized

If the annals of branding prove one maxim over and over, it’s this: The best ideas often hit when you least expect. Case in point: the kitchen of a Kansas City, Mo., adman named Bob Bernstein. It was sometime in 1975. His agency, Bernstein-Rein, was sitting on a prestigious regional account for McDonald’s, which had…

Related posts:

  1. How Cracker Jack Became the Longest-Running Product Placement in U.S. History ...
  2. Here’s How Much Barbie Has Changed Since Her Debut Almost 60 Years Ago In the weeks leading up to the national bicentennial of...
  3. How Tim Hortons Became Synonymous With Canada About a decade ago, Tim Hortons put up a page...
  4. You Don’t Have to Tickle Him if You Don’t Want To Two decades ago, toy inventor Ron Dubren heard giggles coming...
Tags: ,
No Responses to “The Happy Meal Ranks Among the Most Successful—and Copied—Ideas”

Post a Comment