Jun
14
The Global CMO Interview: Rick Bendel, Walmart
Posted in: Uncategorized
LONDON (AdAge.com) — Walmart is the biggest company in the world, but it operates under 54 different brand names across the continents. Rick Bendel, Walmart's international chief marketing officer, works hard to keep the company's values consistent without losing the hyper-local relevance it believes is the key to success.
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