The Current State of Digital Measurement by Attribution Is Flawed

My great grandfather Lawrence “Chubby” Woodman invented the fried clam on July 3, 1916, in front of his restaurant, Woodman’s, on the North Shore of Massachusetts. When the Depression hit, the restaurant business was slow, and Chubby tried his hand at gambling. He won but knew his wife wouldn’t approve so he hid his gambling…

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