May
02
The Challenge of Keeping Up With the Digital Zeitgeist
Posted in: Uncategorized
NEW YORK (AdAge.com) — As her company readied for its upfront presentation, MTV Network's CEO Judy McGrath spoke with Ad Age as her company was readying its advertiser presentation about her efforts to stay on top of its youthful demo, how MTV has built scale without acquiring MySpace or Facebook, and why branded entertainment is no match for commercial ratings at the end of the day.
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