Apr
19
The Case for Less Data and More Vision
Posted in: Uncategorized
There's a premise underlying the ongoing pressure for CMOs to use new tools to recognize and report digital information. You and your agencies probably see it as a way to find proof for your sincere notions about branding and the value of engagement. I worry that many bosses or clients might look at the premise differently. What if it's a plot to confirm their longstanding suspicions about marketing?
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