Apr 21

The Bike Designed to Climb Trees to Help Prevent Deforestation

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The creativity of the advertising community can be put to great use to solve real-world problems on occasion–and one of the greatest ongoing issues faced is the rapid deforestation of rainforests. Working with automaker Honda, Ogilvy Peru has engineered a piece of technology to potentially solve the indiscriminate cutting down of palm trees to reach…

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