Oct
29
The Biggest Error Brands Make With Missteps? Not Considering Their Community
Posted in: UncategorizedBrand marketers spend a lot of time crafting stories and monitoring customer interaction for consistency and positive engagement. But in today’s digital world, a message sent into the social sphere is no longer under the brand’s control: it belongs to the brand’s audience. And that can be terrifying. One misstep, one misunderstood message is all…
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