Nov
17
The Battle of the Brands: Old Spice Vs. Axe
Posted in: Uncategorized
BATAVIA, Ohio (AdAge.com) — One of the crowning achievements of the Jim Stengel era at Procter & Gamble Co., at least according to Jim Stengel, has been the rebound of Old Spice at the expense of Axe. Unilever, of course, begs to differ.
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