Jan
05
The 7 Universal Brand-Management Truths
Posted in: Uncategorized
In my years with Procter & Gamble managing beauty care brands for the Association of Southeast Asian Nations, India and Australia, and with Heinz launching and managing a portfolio of brands for the Middle East and Africa markets, I have come to realize that no matter what the product or service, the key principles for building a great brand remain the same. By staying true to these seven principles, a marketer can weather economic highs and lows, while building an iconic brand for target consumers.
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